by Michael Kada | Dec 28, 2015 | Blog
One hundred percent of successful startups include the onboarding and hiring process as a chief concern. That’s our conclusion from studying articles from Inc.com, Business News Daily, and Entrepreneur. We also visited social media threads on the... read more
by Michael Kada | Nov 13, 2015 | Blog
Businesses of all sizes are eyeing the potential value of social software. As Ted Coine states,“Social could be a powerful and disruptive force changing how we work… as was the assembly line 100 years ago”.Increased collaboration, streamlined processes, and... read more
by Michael Kada | Oct 19, 2015 | Blog
In the old days, a person stood at the front of the room and gave a lecture. Some stuff sank in, but not much. Then everybody went back to their work uncertain about what actually was retained. It was (and … read more
by Michael Kada | Sep 18, 2015 | Blog
Gillian Tett Misses The Mark In The Silo EffectIn her new book, The Silo Effect, Financial Times Senior Editor Gillian Tett, clearly identifies a problem found in nearly every organization: the presence of isolated information silos that don’t... read more
by Michael Kada | Sep 9, 2015 | Blog
Let’s get the obvious out of the way first. You know that learning from first-hand experiences of others makes a difference. I strongly believe that an organization’s most valuable asset is the knowledge and expertise of its employees. Unfortunately, it... read more
by Michael Kada | Sep 3, 2015 | Blog
If there’s one thing for sure, you as a marketer want to make your sales reps’ jobs as easy as possible. But how? No matter how fantastic your ideas are, the best way is by providing answers to specific requests.... read more
by Michael Kada | Aug 28, 2015 | Blog
The lack of marketing-sales collaboration is a problem for many companies. A mismatch of expectations from both sides and finger pointing can aggravate the situation. How can the marketing and sales teams, instead of working against each other, work... read more
by Michael Kada | Aug 21, 2015 | Blog
Do great marketing collateral ideas just come from your creative brain? Or is there a smarter way to generate material for your sales team? In our last post we explored how to know exactly which marketing collateral your sales team... read more
by Michael Kada | Aug 18, 2015 | Blog
Did you ever see the marketing drawer of death? It’s the sales person’s desk drawer that’s full of unused and unwanted marketing collateral. Crummy brochures, irrelevant flyers, and ineffective pamphlets. These days, this drawer might be digital, but the waste... read more
by Michael Kada | Jun 17, 2015 | Blog
You have an online marketplace. Do you want to differentiate yourself from your competitors, create a loyal customer base and get instant feedback from your customers? It is not only possible – in fact, it is becoming a necessity. In... read more
